Sinossi
Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use.
This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Joyce Garczynski is Towson University’s Communications & Development Librarian. In this role she teaches communication students about the research process, manages library publicity including social media, and crafts fundraising appeals. She has recently researched how academic libraries are using social media to raise money and will discuss her research at the 2016 Academic Library Advancement Network (ALADN) Conference. Joyce received her MLS from the University of Maryland’s iSchool in 2009 and holds a Master’s Degree in Communication from the University of Pennsylvania.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Fundraising: How to Raise Money for Your Library Using Social Media
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Fundraising
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). 176 pp. Englisch. Codice articolo 9780081020036
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfa. Codice articolo 594347759
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). Codice articolo 9780081020036
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