Articoli correlati a The Handbook Of Brand Management
Sinossi
As the number of competing products increases, companies are having to fight harder to defend their market share and maintain the popularity of their key brands. More than ever, brand management is becoming a key issue for general managers, not just the marketing department. Based on the brand expertise of Ashbridge Management College, this book is an up-to-date summary of brand practice. It deals with each stage of the strategic decision-making process, from research and market-testing to implementation and monitoring performance. Also included are case histories and practical advice.
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The Handbook of Brand Management
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0091749239. Codice articolo 9353695
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The Handbook Of Brand Management
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Random House Business, 1992
ISBN 10: 0091749239
ISBN 13: 9780091749231
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Hardcover. Condizione: Very Good. First Edition with dust jacket - rare and collectable - will send out 1 st class post. Codice articolo mon0000022127
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The Handbook Of Brand Management
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. The Handbook Of Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780091749231
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The Handbook Of Brand Management
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780091749231
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The Handbook of Brand Management
Editore:
Random House Business Books, 1992
ISBN 10: 0091749239
ISBN 13: 9780091749231
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Da: Greener Books, London, Regno Unito
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Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0000044053
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THE HANDBOOK OF BRAND MANAGEMENT
Editore:
RANDOM HOUSE BUSINESS BOOKS, 1992
ISBN 10: 0091749239
ISBN 13: 9780091749231
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Da: Bookmans, Tucson, AZ, U.S.A.
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Hardcover. Condizione: Good. Satisfaction 100% guaranteed. Codice articolo mon0000120703
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