Articoli correlati a Cradle to Cradle

Cradle to Cradle - Brossura

 
9780099535478: Cradle to Cradle
Brossura
ISBN 10: 0099535475 ISBN 13: 9780099535478
Casa editrice: Vintage, 2025

Sinossi

Il riciclaggio è una cosa positiva, non è vero? In questo libro visionario, il chimico Michael Braungart e l'architetto William McDonough sfidano questo status quo e propongono un manifesto per una filosofia ambientalista intrigante e radicalmente diversa. "Ridurre, riutilizzare, riciclare". Questo è il modello di produzione standard "dalla culla alla tomba" risalente alla Rivoluzione industriale che seguiamo ancora oggi. In questa lettura stimolante, gli autori propongono che invece di ridurre al minimo gli sprechi, dovremmo impegnarci a creare valore. Questa è l'essenza di Cradle to Cradle: gli sprechi non devono esistere affatto. Fornendo un quadro di riprogettazione di tutto, dai tappeti ai campus aziendali, McDonough e Braungart presentano un caso rivoluzionario ma praticabile per il cambiamento e per il rifacimento del modo in cui produciamo le cose.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.

William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.

Dalla quarta di copertina

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

Dal risvolto di copertina interno

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Vintage
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
0099535475
ISBN 13 
9780099535478
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
208
Contatto del produttore
The Random House Group Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Regno Unito
Persona responsabile
The Random House Group Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Regno Unito