Il piacere è uno degli aspetti più affascinanti dell'essere umano. Ma cos'è? Esplorando lo sviluppo infantile, la filosofia, la neuroscienza e l'economia comportamentale, Paul Bloom scopre come le abitudini universali spieghino cosa ci piace e perché ci piace. Il britannico medio trascorre più di un giorno alla settimana a guardare la televisione. Le persone rallentano le loro auto per guardare incidenti cruenti e vanno a vedere film sentimentali che li fanno piangere. Alcuni uomini pagano un sacco di soldi per essere sculacciati dalle prostitute. In questo racconto rivelatore e spiritoso, Paul Bloom esamina la scienza dietro questi curiosi desideri, attrazioni e gusti, esplorando uno dei motori più affascinanti e fondamentali del comportamento umano. How Pleasure Works contiene una delle migliori discussioni che abbia mai letto sul perché l'arte sia piacevole, perché sia importante per noi e perché ci commuova così tanto. Daniel Levitin, autore di This Is Your Brain on Music.
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Paul Bloom is Professor of Psychology at University of Toronto and the Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University. His research explores the psychology of morality, identity and pleasure. Bloom is the recipient of multiple awards and honours, including most recently the million-dollar Klaus J. Jacobs Research Prize. He has written for scientific journals such as Nature and Science, and for the New York Times, New Yorker, Atlantic and Guardian. He is the author or editor of eight books, including Just Babies, How Pleasure Works, Descartes' Baby, Against Empathy and most recently The Sweet Spot.
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