Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.
Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.
* Provides a managerial roadmap to site design and maintenance
* Unique in the depth of detail included on the business side of Web site development
* Webmasters will learn what the issues confronting their managers are, and how to resolve them
* Managers will learn what matters - and what doesn't - in Web site design
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Managing the Web-Based Enterprise is for managers who are embarking on launching a Web strategy, or getting a solid handle on one that already is in place. Although its focus is on the big-picture issues, the book includes numerous specific suggestions and warnings to steer business professionals who have yet to find their Web legs.
Managing the Web-Based Enterprise begins with very general discussions, such as "What Is a Web-Based Enterprise" and "How People Use Computers and the Web." These sections help the reader take a look at the whole medium from an analytical point of view.
Most of the content is presented in series of suggestions, terminology coverage, and tips, with two or three paragraphs of explanation. This format lends itself to readers who are used to analyzing information systematically--or have little time to read computer books. Brief "Why This Matters" sections in most of the chapters break the issues down to executive summaries.
Readers who are somewhat familiar with Web technology might find this title a bit underwhelming in terms of technical content. However, those who are new to the world of Web-centric business will find that this book frames the issues of the complete Web life cycle quite well. --Stephen W. Plain
Jesse Feiler is Software Director of Philmont Software Mill. Co-author of Finding and Fixing Your Year 2000: A Guide for Small Businesses and Organizations with Barbara Butler, and the author of the upcoming FileMaker Pro and the World Wide Web, Jesse has also written Rhapsody Developer's Guide, Cyberdog, and Real World Apple Guide. He has served as a consultant, author, and speaker for many prestigious businesses, including the Federal Reserve Bank of New York, Prodigy, Kodak, Young & Rubicam, and Apple Computer, Inc.
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Descrizione libro Morgan Kaufmann, 2000. Paperback. Condizione libro: New. book. Codice libro della libreria 0122513398
Descrizione libro Morgan Kaufmann, 2000. Paperback. Condizione libro: New. Codice libro della libreria DADAX0122513398
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97801225133981.0