The Essential Persona Lifecycle: Your Guide to Building and Using Personas

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9780123814180: The Essential Persona Lifecycle: Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.

The book discusses the five phases of persona lifecycle:

  • Family planning - Basic ideas and a few tools that will help one get organized
  • Conception and gestation - Step-by-step instructions to move from assumptions to completed personas
  • Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time
  • Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle
  • Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one
  • Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI
  • Invaluable guide that gives you a quick reference for incorporating personas into a product development process
  • Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it’s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.

About the Author:

Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researcher in the Human Information Processing Division of the Advanced Telecommunications Research Laboratory, in Kyoto, Japan, and also worked as a civilian scientist doing simulation and training research for the U.S. Navy.

John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.

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Tamara Adlin, John Pruitt
Editore: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descrizione libro ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organizedConception and gestation - Step-by-step instructions to move from assumptions to completed personasBirth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right timeAdulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycleLifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Codice libro della libreria AA59780123814180

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Descrizione libro Condizione libro: New. Brand New Book. Codice libro della libreria 0123814189SRB

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Tamara Adlin, John Pruitt
Editore: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descrizione libro ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organizedConception and gestation - Step-by-step instructions to move from assumptions to completed personasBirth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right timeAdulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycleLifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Codice libro della libreria AA59780123814180

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Descrizione libro Morgan Kaufmann 2010-05-04, 2010. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-BER-00020731

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Tamara Adlin, John Pruitt
Editore: Morgan Kaufmann 2010-05-04 (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descrizione libro Morgan Kaufmann 2010-05-04, 2010. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ELS-00003829

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Descrizione libro 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TE-9780123814180

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Descrizione libro Elsevier Science & Technology, 2010. Condizione libro: New. 2010. 1st Edition. Paperback. . . . . . . Codice libro della libreria V9780123814180

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Descrizione libro Elsevier Science 2010-05-04, Amsterdam |London, 2010. paperback. Condizione libro: New. Codice libro della libreria 9780123814180

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