Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms - Rilegato

 
9780123814319: Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms
Rilegato
ISBN 10: 0123814316 ISBN 13: 9780123814319
Casa editrice: Academic Pr, 2011

Sinossi

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

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Editore
Academic Pr
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0123814316
ISBN 13 
9780123814319
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
342
Redattore
Dolan Raymond, Sharot Tali
Contatto del produttore
non disponibile
Persona responsabile
non disponibile