Analyzing Social Media Networks with NodeXL: Insights from a Connected World - Brossura

Hansen, Derek

Brossura

ISBN 10: 0123822297 ISBN 13: 9780123822291

Casa editrice: Morgan Kaufmann, 2010

Riassunto

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Su questo libro

Informazioni sull?autore

Dr. Derek L. Hansen, iSchool, CASCI Director, University of Maryland
Dr. Ben Shneiderman, Department of Computer Science, Founding Director of the HCL Lab, University of Maryland, Fellow of the ACM, SIGCHI Lifetime Achievement Award
Dr. Marc A. Smith, Chief Social Scientist, Telligent Systems Corporation

Dalla quarta di copertina

Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft s NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization all into one tool that you can use. NodeXL is important if you are studying visual and network analytics and their real-world applications.

In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature.

To learn more about Analyzing Social Media Networks and NodeXL, visit the companion site at www.mkp.com/nodexl

Dettagli dell'edizione

• Editore: Morgan Kaufmann
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0123822297
• ISBN 13: 9780123822291
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 300
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile