Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

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9780124046191: Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders.

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Beasley, Michael
Editore: Elsevier Science & Technology Books
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro Elsevier Science & Technology Books. Condizione libro: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice libro della libreria 42203875

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Beasley, Michael
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro Condizione libro: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Codice libro della libreria 0124046193-RMX

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Descrizione libro ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Condizione libro: New. 234 x 190 mm. Language: English . Brand New Book. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you ll find a quantitative approach for measuring a website s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Codice libro della libreria AA59780124046191

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Beasley, Michael
Editore: ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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The Book Depository
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Descrizione libro ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Condizione libro: New. 234 x 190 mm. Language: English . Brand New Book. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you ll find a quantitative approach for measuring a website s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Codice libro della libreria AA59780124046191

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Beasley, Michael
Editore: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro Morgan Kaufmann, 2013. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."-- Reference & Research Book News, October 2013. Codice libro della libreria ABE_book_new_0124046193

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Beasley, Michael
Editore: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro Morgan Kaufmann, 2013. Condizione libro: New. 2013. 1st Edition. Paperback. Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Num Pages: 256 pages, Approx. 175 illustrations in full color. BIC Classification: UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 12. Weight in Grams: 540. . . . . . . Codice libro della libreria V9780124046191

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Beasley, Michael
Editore: Elsevier Science & Technology
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro Elsevier Science & Technology. Paperback. Condizione libro: new. BRAND NEW, Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users, Michael Beasley, Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Codice libro della libreria B9780124046191

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Beasley, Michael
Editore: MORGAN KAUFMANN, United States (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descrizione libro MORGAN KAUFMANN, United States, 2013. Trade Paperback. Condizione libro: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Computers and Internet>Internet>Web>Site Design. Book: NEW, New. Bookseller Inventory # 07978012404619100. Codice libro della libreria 07978012404619100

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Descrizione libro Paperback. Condizione libro: New. Not Signed; Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions. book. Codice libro della libreria ria9780124046191_rkm

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0124046193. Codice libro della libreria ST0124046193

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