The Moderator's Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research - Brossura

Tedesco, Donna; Tranquada, Fiona

Brossura

ISBN 10: 0124047009 ISBN 13: 9780124047006

Casa editrice: Morgan Kaufmann Pub, 2013

Riassunto

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews.

As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way.

• Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation.
• Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely.
• Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

Su questo libro

Informazioni sull?autore

Donna Tedesco is a Senior User Experience Specialist with over ten years of user research experience. She has published and presented at local, national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies." Donna received a BS in Engineering Psychology/Human Factors from Tufts University School of Engineering and a MS in Human Factors in Information Design from Bentley University. Fiona Tranquada is a Senior Usability Consultant with over ten years of user research experience. She has published and presented at local and national conferences and is an active Board member for the Boston chapter of the User Experience Professionals Association (UXPA). Fiona received a BA in Professional Writing and Creative Writing from Carnegie Mellon and an MS in Human Factors in Information Design from Bentley University.

Dalla quarta di copertina

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews including:

• Practical, field-tested, and actionable tips for what to do and say and what NOT to do or say in each situation.
• Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely.
• Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way.

Dettagli dell'edizione

• Editore: Morgan Kaufmann Pub
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 0124047009
• ISBN 13: 9780124047006
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 323
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile