Safeguarding Intangible Assets - Brossura

Moberly, Michael D.

Brossura

ISBN 10: 0128005165 ISBN 13: 9780128005163

Casa editrice: Butterworth-Heinemann, 2014

Riassunto

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

• Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program
• Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages
• Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations
• Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management

Su questo libro

Recensione:

"... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses." --ASIS Dynamics

"...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate security or indeed any business professional....makes a good case for intangible asset protection being part of everyday business..." --Professional Security Magazine Online, 2014

L'autore:

Michael Moberly is president and founder of Knowledge Protection Strategies, a security firm specializing in intangible assets and intellectual property. He has more than 25 years of experience teaching, researching, and consulting on protecting proprietary information and other intangible assets.

Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.

Su questa edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2014
• ISBN 10: 0128005165
• ISBN 13: 9780128005163
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 190