Marketing Management: An Asian Perspective - Brossura

Kotler, Philip

Brossura

ISBN 10: 0130109800 ISBN 13: 9780130109804

Casa editrice: Prentice Hall, 2000

Riassunto

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

Su questo libro

Product Description

Book by Philip Kotler Swee Hoon Ang Chin Tiong Tan Siew Me

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0130109800
• ISBN 13: 9780130109804
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 920
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia