Articoli correlati a Research Methods in Business Studies: A Practical Guide

Research Methods in Business Studies: A Practical Guide

Ghauri, Pervez N.; Gronhaug, Kjell; Kristianslund, Ivar

 
9780130157102: Research Methods in Business Studies: A Practical Guide

Sinossi

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

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