Consumer Behavior: A Framework - Brossura

Mowen, John C.; Minor, Michael

Brossura

ISBN 10: 0130169722 ISBN 13: 9780130169723

Casa editrice: Prentice Hall, 2000

Riassunto

For undergraduate and MBA-level courses in consumer behavior.

A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.

Su questo libro

L'autore

JOHN C. MOWEN is Regents Professor at Oklahoma State University. John has served as President of the Society for Consumer Psychology and has published over 50 articles in journals including the Journal of Marketing, the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Psychology, the Journal of Applied Psychology, and the Journal of Public Policy and Marketing. Active in his community, John helped to found the Mission of Hope Shelter for the Homeless. He is also an avid golfer and an inept but active water gardener.

MICHAEL S. MINOR is Professor of Marketing and International Business and Department Chair at the University of Texas-Pan American. He holds a Ph.D. from Vanderbilt University and did other graduate work at American University, Cornell University, and Oklahoma State University. His research focuses on group influences on consumer behavior, marketing strategy, and international business issues. He has published nearly two dozen articles in journals, including the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, and the Journal of Services Marketing. His consulting experience includes work for the United Nations, and he lived in Asia for a number of years.

Dalla quarta di copertina

The Internet is transforming the world of consumer behavior.

Consumer Behavior: A Framework reflects this change in the following ways:

• 1. Extensive coverage of how the Internet has widened the choices facing consumers.
• 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers.
• 3. Numerous links to web sites via www.consumerbehavior.net .

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0130169722
• ISBN 13: 9780130169723
• Rilegatura: Copertina flessibile
• Numero di pagine: 354
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia