The Strategic Management of Organizations - Brossura

Haberberg, Adrian; Rieple, Alison

Brossura

ISBN 10: 0130219711 ISBN 13: 9780130219718

Casa editrice: Prentice Hall, 2001

Riassunto

We are pleased to announce the publication of The Strategic Management of Organisationsby Adrian Haberberg and Alison Rieple both of the University of Westminster. This exciting new text from Pearson Education is an essential introduction to strategy for undergraduate students taking business studies and related degrees. It is intended to help students understand the theory of strategic management and competitive advantage and, most importantly, apply that theory in practice. Together, the authors have succeeded in writing a clear and accessible introduction to this complex and challenging subject matter. The clarity of the language and the international approach also make this book very suitable for managers and postgraduate students who do not have English as their first language. The book blends traditional approaches with the more recently developed resource-based view of the firm and provides up-to-date theoretical insights in such areas as increasing returns, organisational learning, corporate parenting and electronic commerce. Rather than viewing strategic management in isolation the book continually makes reference aims to help students to connect it with their studies in related disciplines such as economics, finance, marketing and organisational theory. It takes a balanced view of the strategy process, giving equal importance to insights from economics and to considerations of politics, power, human emotion and fallibility.

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Informazioni sull'autore

Adrian Haberberg has been a strategy analyst with a major multinational corporation and a management consultant. He is now Senior Lecturer in Strategic Management at the University of Westminster's Westminster Business School. His principal research interests are in the area of strategic decision-making. Dr Alison Rieple is Director of the Graduate Centre at the University of Westminster's Harrow Business School, and also teaches strategic management. Prior to entering the academic world she was a manager in the public sector. Her research interests are mainly in the areas of innovation and the management of organisational change.

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0130219711
• ISBN 13: 9780130219718
• Rilegatura: Copertina flessibile
• Numero di pagine: 842
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania