Articoli correlati a A Guide to Profitable Decision Making: A Guide to Profitable...
Sinossi
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
Product Description
Book by Nagle Thomas Holden Reed
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione2001
- ISBN 10 013026248X
- ISBN 13 9780130262486
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione3
- Numero di pagine398
- Contatto del produttorenon disponibile
Compra nuovo
Visualizza questo articolo
EUR 37,13
EUR 11,70 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per A Guide to Profitable Decision Making: A Guide to Profitable...
Immagini fornite dal venditore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Poor. Unterschrift / Widmung ohne Bezug; Beschriftungen / Markierungen bis 20 %; Leichte Risse. Codice articolo ab9d6a4c-5873-4e3a-b922-ef99b8489afb
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Codice articolo 8724500
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Codice articolo 8724499
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M0013026248X-V
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002667298
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Codice articolo G013026248XI4N00
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Codice articolo G013026248XI4N00
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Codice articolo G013026248XI4N10
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Codice articolo G013026248XI4N00
Quantità: 1 disponibili
Foto dell'editore
The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 3rd. Used book that is in clean, average condition without any missing pages. Codice articolo 3110143-6
Quantità: 2 disponibili