A Guide to Profitable Decision Making: A Guide to Profitable Decision Making - Brossura

Nagle, Thomas

 
9780130262486: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making
Brossura
ISBN 10: 013026248X ISBN 13: 9780130262486
Casa editrice: Routledge, 2001

Sinossi

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

Product Description

Book by Nagle Thomas Holden Reed

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2001
Lingua
Inglese
ISBN 10 
013026248X
ISBN 13 
9780130262486
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
398
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780136693765: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)

Edizione in evidenza

ISBN 10:  0136693768 ISBN 13:  9780136693765
Casa editrice: Routledge, 1994
Rilegato