As China increasingly becomes an economic powerhouse, Westerners are faced with the challenge of understanding how Chinese business people do business. In order to do so, they must understand not only how China is modernizing, but also five thousand years of underlying Chinese culture. Confucian ethics, Taoist influences, and classics like Sun Zi's Art of War still offer powerful insights. One key influence long overlooked in the West is the "Thirty-Six Strategies": a summary of the key war strategies used by ancient Chinese warriors, which is widely known in China and frequently applied in business, by Chinese businesspeople and others throughout Asia. This book brings these strategies to the West, offering unique and timely insight into the mind of the Chinese strategist. This book presents insightful, thoughtful discussions of all 36 strategies, with examples of how they might be used by Asian businesspeople. The strategies encompass leveraging advantage, exploiting vulnerabilities; offensive strategies; deception, confusion, and what to do when desperate. This book bridges the gap of understanding between East and West -- and it has never been more timely.
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Wee Chow Hou is Professor of Business Policy, Dean of the Faculty of Business Administration and Director of the Graduate School of Business, National University of Singapore. He has consulted and conducted executive training for over 120 leading companies worldwide.
Lan Luk Luh is a lecturer in the Department of Business Policy, Faculty of Business Administration at the National University of Singapore, and an Advocate and Solicitor of the Supreme Court of Singapore
From Strategy 1: "Deceiving the heavens to cross the sea" is a literal translation of the strategy. It means to create a false impression to distract the target and so achieve one's goal without his knowledge. This strategy works on the assumption that people take extra precautions when faced with new or difficult situations, but tend to let their guards down in more familiar situations. Every one expects a secret to be hidden, so if one conducts an important plan openly, it may not be noticed. As the saying goes, "An open situation hides a dark secret" Historical Background; This strategy was mentioned in the thirteenth chapter of Discourses on Tang where a man named Jing De asked, "What is the meaning of 'Deceiving the heavens to cross the sea'?" The historical example most commonly cited as an illustration of this strategy is the story of how the emperor of Tang Dynasty, Tang Tai Zhong, was deceived into crossing the sea by Xue Ren Gui
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Descrizione libro Prentice Hall PTR. Paperback. Condizione libro: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Codice libro della libreria G0130265411I3N00