The 36 Strategies of the Chinese: Adapting Ancient Chinese Wisdom to the Business World - Brossura

Hou, Wee Chow; Luh, Lan Luh

Brossura

ISBN 10: 0130265411 ISBN 13: 9780130265418

Casa editrice: Pearson P T R, 1999

Riassunto

The "Thirty-six Strategies" are well-known to the Chinese and are frequently applied in business practices. No one can pinpoint the exact period in which the thirty-six strategies were written, nor the exact combinations of strategies that constitute the thirty-six. However, through the years, scholars have expediently adopted the thirty-six strategies as a set of common tactics used by the Chinese.
Though widely known and applied by the Chinese, these "Thirty-six Strategies" are less familiar to others. Even less-known are their strong applicability to business. This book attempts to bridge this gap of understanding between the East and other cultures of the world. It seeks to provide a timely insight into the mind of the Chinese strategist.

Su questo libro

L'autore:

Wee Chow Hou is currently Professor of Business Policy, Dean of the Faculty of Business Administration and Director of the Graduate School of Business, National University of Singapore.

Product Description:

Book by Hou Wee Chow Luh Lan Luh

Su questa edizione

• Editore: Pearson P T R
• Data di pubblicazione: 1999
• ISBN 10: 0130265411
• ISBN 13: 9780130265418
• Rilegatura: Copertina flessibile
• Numero di pagine: 320