The 36 Strategies of the Chinese: Adapting Ancient Chinese Wisdom to the Business World - Brossura

Hou, Wee Chow; Luh, Lan Luh

Brossura

ISBN 10: 0130265411 ISBN 13: 9780130265418

Casa editrice: Pearson P T R, 1999

Riassunto

The "Thirty-six Strategies" are well-known to the Chinese and are frequently applied in business practices. No one can pinpoint the exact period in which the thirty-six strategies were written, nor the exact combinations of strategies that constitute the thirty-six. However, through the years, scholars have expediently adopted the thirty-six strategies as a set of common tactics used by the Chinese.
Though widely known and applied by the Chinese, these "Thirty-six Strategies" are less familiar to others. Even less-known are their strong applicability to business. This book attempts to bridge this gap of understanding between the East and other cultures of the world. It seeks to provide a timely insight into the mind of the Chinese strategist.

Su questo libro

Informazioni sull?autore

Wee Chow Hou is currently Professor of Business Policy, Dean of the Faculty of Business Administration and Director of the Graduate School of Business, National University of Singapore.

Dettagli dell'edizione

• Editore: Pearson P T R
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0130265411
• ISBN 13: 9780130265418
• Rilegatura: Copertina flessibile
• Numero di pagine: 320
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia