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For courses in Principles of Marketing. This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Principles of Marketing, Canadian Edition (5th Edition)
Editore:
Pearson Education Canada (edition 5), 2001
ISBN 10: 0130286419
ISBN 13: 9780130286413
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Fair. 5. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0130286419-7-1
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Principles of Marketing, Canadian Edition (5th Edition)
Editore:
Pearson Education Canada, 2001
ISBN 10: 0130286419
ISBN 13: 9780130286413
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Da: Greenworld Books, Arlington, TX, U.S.A.
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Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo GWV.0130286419.VG
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