Manageing Technology and Innovation for Competitive Advantage - Brossura

Narayanan, V. K.

Brossura

ISBN 10: 0130305065 ISBN 13: 9780130305060

Casa editrice: Pearson College Div, 2000

Riassunto

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.

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Product Description

Book by Narayanan VK

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0130305065
• ISBN 13: 9780130305060
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 528
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia