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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Market-Based Management
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Market-Based Management
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Market-Based Management
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paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Codice articolo mon0001481972
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Market-Based Management
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Pearson (edition 6), 2012
ISBN 10: 0130387754
ISBN 13: 9780130387752
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Market-Based Management (6th Edition)
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paperback. Condizione: Good. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. REVIEW COPY. May not include student CD or access code. Some wear, but still a good reading copy. Tape on front or back cover, otherwise in great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10833193
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Market-Based Management
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Condizione: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Instructors Copy. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 52213337
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