Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition - Brossura
Sinossi
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
