Sinossi
It's the words that matter. Research into how people use the Web repeatedly shows that the words used on a website are crucial to its success. It seems obvious when you think about it. Yet we are so preoccupied with the colour, the design, the links and the layout that the question 'What is the site going to say?' is often the last thing we consider. Successful sites are those with a clear purpose, clearly expressed. They contain the right amount of information, and are well structured and presented. Many websites fail because they have not been properly thought out or carefully written. They do not communicate well with the user or give the relevant information. The Web is a demanding medium for writers. You have a few seconds in which to get the user's interest and you can lose it very quickly; you have to organise your material quite differently from the way you would for a printed publication; and your product is never finished. This Simple Guide will help you understand the medium you are writing for and meet those demands. It will take you through the process of writing for the Web step by step, giving you techniques for tackling individual tasks, useful examples of what works and what doesn't, and a reminder of the basic rules of written English. Whether you are starting from scratch or maintaining an existing site, you can keep the Simple Guide by your side and consult it as you go along.
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Recensione
"It may seem expensive for what is little more than a GCSE Internet Literature revision guide, but if you want to get top marks it could be a grade A investment." PC Basics, September 2001 ".....if you're a writer or Web developer looking to improve your Web site with good writing that works on the Internet, this is the perfect book...it's easy to read and follow. It has good explanations, including photos of Web sites and suggestions for how to improve the writing. This may be a simple guide, but with it you'll have a great Web site with quality writing." HTML Guide, about.com
Dalla quarta di copertina
A simple guide to writing for your website Your own website is a quick and easy way to reach thousands of people. But what is the point if you are not getting your message across? Whatever information you want to pass on, it is vital you choose the right words and display them in the most effective way. If you’re not sure how, A simple guide to writing for your website will help. Packed with essential information and advice, this comprehensive and clearly presented handbook contains everything you need to know to write clear, concise Web pages. Becoming an expert has never been simpler! INSIDE:
- Defining and communicating with your target users
- Organising the information on your site
- Writing concisely
- Using language well
- Presenting your site effectively
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