Strategic Management: A Cross-Functional Approach - Brossura

Porth, Stephen J.

 
9780130422132: Strategic Management: A Cross-Functional Approach
Brossura
ISBN 10: 0130422134 ISBN 13: 9780130422132
Casa editrice: Prentice Hall, 2002

Sinossi

This book offers readers a cross-functional perspective on strategic management—emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It demonstrates that successful strategic management requires an ability to see the organization as a whole, and how different departments interact and depend on one other to survive in today's business world. Chapter topics discuss an overview of strategic management, the importance of creating value, developing a mission & understanding strategy, internal and external audits, setting objectives and making strategic choices, financial tools for strategic choice, strategy implementation, and assessing value creation. For company presidents, CEOs, executive directors, general managers, COOs, CFOs, vice presidents (of marketing, operations, sales, logistics, etc.), and regional sales managers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Good strategic managers are good general managers. Successful strategic management requires an ability to see the organization as a whole, to step out of the functional mindsets that students and managers tend to acquire through previous course work or work experience. Strategic Management: A Cross-Functional Approach is the first text to truly integrate the fields of management, finance/accounting, international business, information systems, and marketing in a systematic and cohesive model.

Features of the book:
  • The theory and tools of strategic management are introduced and discussed from a cross-functional perspective.
  • Emphasis is on value creation for the customer, the employee, and the owner.
  • Each chapter begins with a "focus company" example such as Nike, Microsoft, and Hilton, which is then referred to throughout the chapter to illustrate key points.
  • A text-specific Web site with updated information and resources is available at www.prenhall.com/porth.

Product Description

Book by Porth Stephen J

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Prentice Hall
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0130422134
ISBN 13 
9780130422132
Rilegatura
Copertina flessibile
Numero di pagine
266
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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Germania