This introduction to finance provides a conceptual understanding of the financial decision-making process — rather than just an introduction to the tools and techniques of finance — and focuses on the interrelationships among the topics covered. It explores the “big picture” and actual practice — i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Chapter topics include financial markets and interest rates; understanding financial statements and cash flows; evaluating a firm's financial performance; financial forecasting, planning, and budgeting; the time value of money; valuation and characteristics of bonds and stocks; the meaning and measurement of risk and return; the cost of capital; dividend policy and internal financing; working-capital management; liquid asset management; and international business finance. For financial managers and others involved in corporate financial decisions — and for individuals interested in an education in finance, and the logic that drives it.
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Book by Keown Arthur J Petty William J II Martin John D Sc
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