Customer-Centered Design: A New Approach to Web Usability - Brossura

Chandler, Kreta; Hyatt, Karen

Brossura

ISBN 10: 0130479624 ISBN 13: 9780130479624

Casa editrice: Pearson P T R, 2002

Riassunto

This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

Su questo libro

L'autore

KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.

KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.

Dalla quarta di copertina

"This book provides readers what they need to know to greatly enhance website usability and the customer online shopping experience"

―Jakob Nielsen, author of best-selling title, Designing Web Usability

To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic blueprint for doing just that. Leading marketing experts and usability professionals Kreta Chandler and Karen Hyatt bring together state-of-the-art techniques that address your goals for short- and long-term profitability and your customers' demands for convenience, simplicity, and satisfaction. This book reveals:

• What you must know about your customers―and how to get and use that information more efficiently
• Five views of the online store: as software system, catalog, communications vehicle, sales rep, and retail shopping experience
• Measuring your customers' experience with your site to stay on the leading edge
• Blending successful techniques from catalogs, retail and e-tail stores to create a new shopping environment
• Facilitating sales by helping your customers make buying decisions
• Understand how the products you sell influence your site's information architecture and design

Dettagli dell?edizione

• Editore: Pearson P T R
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0130479624
• ISBN 13: 9780130479624
• Rilegatura: Copertina flessibile
• Numero di pagine: 320
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania