Strategic Management: Concepts: Concepts: United States Edition - Brossura

David, Fred R.

Brossura

ISBN 10: 0130497940 ISBN 13: 9780130497949

Casa editrice: Pearson College Div, 2002

Riassunto

KEY BENFIT: Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter?globalization, the natural environment, and e-commerce. Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business

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Product Description

Book by David Fred R

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0130497940
• ISBN 13: 9780130497949
• Rilegatura: Copertina flessibile
• Numero di pagine: 336
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia