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9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism
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Book by Kotler Philip
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione1998
- ISBN 10 0130807958
- ISBN 13 9780130807953
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine800
- Contatto del produttorenon disponibile
Compra usato
Condizioni: molto buonoThis book is in very good condition...
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Marketing Hospitality and Tourism
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780130807953
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Marketing Hospitality and Tourism
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Marketing Hospitality and Tourism This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780130807953
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Marketing for Hospitality and Tourism (2nd Edition)
Editore:
Pearson College Div, 1998
ISBN 10: 0130807958
ISBN 13: 9780130807953
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Condizione: Very Good. 1689762310. 7/19/2023 10:25:10 AM. Codice articolo U9780130807953
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Marketing for Hospitality and Tourism
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780130807953. Codice articolo 9737937
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Marketing for Hospitality and Tourism
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780130807953. Codice articolo 9737938
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Marketing for Hospitality and Tourism: United States Edition
Editore:
Pearson College Div, 1998
ISBN 10: 0130807958
ISBN 13: 9780130807953
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Condizione: very good. vendeur pro, expedition soignee en 24/48h.Le livre peut montrer des signes d'usure dus à son utilisation, etre marque ou presenter plusieurs dommages esthetiques mineurs. Codice articolo 2023061107134
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Marketing for Hospitality and Tourism (2nd Edition)
Editore:
Pearson College Div, 1998
ISBN 10: 0130807958
ISBN 13: 9780130807953
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.6. Codice articolo G0130807958I4N00
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Marketing for Hospitality and
Editore:
Pearson College Div, 1998
ISBN 10: 0130807958
ISBN 13: 9780130807953
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Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00078377699
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MARKETING FOR HOSPITALITY AND TOURISM, An Indispensable Guide,
Editore:
Prentice Hall, publishers, New Jersey - second edition, 1996
ISBN 10: 0130807958
ISBN 13: 9780130807953
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Da: Book Orphanage, McCrae, VIC, Australia
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hardcover with illustrated boards, 8¼" x 10¼" 800 pages The authors' understanding of hospitality marketing provides a very readable and extremely practical text, giving a strong foundation in hospitality decision-making and know-how. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing. A case opens each chapter with a description of an actual company situation which can be resolved through an understanding of the chapter's contents. Full colour used throughout book. Book in AS NEW condition. Codice articolo 36946
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