Consumer Behavior: Buying, Having, and Being: International Edition - Brossura

Solomon, Michael R.

Brossura

ISBN 10: 0130812552 ISBN 13: 9780130812551

Casa editrice: Pearson, 1998

Riassunto

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses.

• Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand.
• Uses a psycho-social, behavioral approach.

Dettagli dell'edizione

• Editore: Pearson
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0130812552
• ISBN 13: 9780130812551
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 608
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia