Service Management and Operations - Brossura

Render, Barry; Russell, Roberta S.; Murdick, Robert G.

 
9780130813381: Service Management and Operations
Brossura
ISBN 10: 0130813389 ISBN 13: 9780130813381
Casa editrice: Pearson College Div, 2000

Sinossi

This book approaches service management from a multidisciplinary prospective drawing upon research from economics, consumer behavior, marketing, strategy, international management, management science and operational management. It offers in-depth coverage the topics that are usually relevant to service management. Readers cover service concepts, then how to build the system to create customer value and satisfaction with superior quality services followed by operational challenges managers of service organizations face and finally tools and techniques for managing a service operation. services in our society, the nature of services and service encounters, customers: the focus of service management, globalization of services, service strategy and competitiveness, positioning and marketing of services, technology and its impact on services and their management, design and development of services and service delivery systems, human resource development for services, work measurement in services, locating facilities and designing their layout, managing demand and supply, management science tools for scheduling capacity - queuing and simulation, service quality and continuous improvement, service productivity and measurement of performance, management of public and not-for-profit service organizations, forecasting for services, vehicle routing and scheduling, project management, linear and goal programming for service operations management, inventory systems for service operations. middle and top managers of service companies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Haksever Cengiz Render Barry Russell Roberta S Mur

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
0130813389
ISBN 13 
9780130813381
Rilegatura
Copertina flessibile
Numero di pagine
584
Redattore
Haksever Cengiz
Contatto del produttore
non disponibile
Persona responsabile
Pearson
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
Italia

Altre edizioni note dello stesso titolo

9780536462718: Service Management and Operations

Edizione in evidenza

ISBN 10:  0536462712 ISBN 13:  9780536462718
Casa editrice: Prentice Hall, 2007
Brossura