This book explains how to conduct psychological research via the WWW, and outlines everything needed to get started—including HTML, data analysis with SPSS and Excel, and research design. It contains many examples ready to use on the Web, with brief discussions of the psychological theories being tested. Coverage includes the use of HTML Forms, a basic introduction to both Excel and SPSS, decision making research and data analysis, the use of SurveyWiz and factorWiz, impression formation, Heider's theory of balance in social relations, psychophysical stimuli, Bayes Theorem, JavaScript, and Polyform. For those involved in behavioral research, interested in exploring a new medium with many advantages over traditional research methods.
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Book by Birnbaum Michael H
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Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3111695-6
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