Data Mining: Building Competitive Advantage - Rilegato

Groth, Robert

Rilegato

ISBN 10: 0130862711 ISBN 13: 9780130862716

Casa editrice: Prentice Hall, 1999

Riassunto

8627A-4 "Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line ...Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications! Coverage includes: *Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications *The data mining process, start to finish *Today's newest, most successful approaches and algorithms *Data mining pitfalls-and how to avoid them *A close look at industry-leading tools from AngossaA A and RightPointaA A Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.About the Website The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKERA (R) and RightPoint DataCruncher.

Su questo libro

Informazioni sull'autore

ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL

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8627A-4

"Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions

Data mining business solutions-practical, up-to-date, and hands-on!

With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!

Coverage includes:

• Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
• The data mining process, start to finish
• Today's newest, most successful approaches and algorithms
• Data mining pitfalls-and how to avoid them
• A close look at industry-leading tools from Angoss™ and RightPoint™

Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.

About the Website

The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER® and RightPoint DataCruncher.

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0130862711
• ISBN 13: 9780130862716
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 299
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania