Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition - Brossura

Fleisher, Craig S.; Bensoussan, Babette

Brossura

ISBN 10: 0130888524 ISBN 13: 9780130888525

Casa editrice: Pearson College Div, 2002

Riassunto

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

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L'autore

Authors Craig S. Fleisher and Babette E. Bensoussan are uniquely placed as experts in the field of strategic and competitive analysis. They have extensive corporate consulting, research, and teaching experience in strategy and competitive intelligence and have both published and spoken internationally. Their collaboration also brings to this book a healthy balance of both theory and application.

Craig S. Fleisher is Odette Research Chair and Professor of Business (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. A member of the Canadian Who's Who and Who's Who in Canadian Business, he has also held positions on the faculties of the University of Pittsburgh (United States), Sydney (Australia), and Calgary and Wilfrid Laurier Universities (Canada). Elected as Canada's first Fellow of the Society of Competitive Intelligence Professionals (SCIP), Craig is an active author and researcher who has written 5 books and over 100 articles, has founded and/or served on the board of regional SCIP chapters, has facilitated workshops or guest lectured on CI around the globe, and serves on the editorial board of the Competitive Intelligence Review.

Babette E. Bensoussan is Director the MindShifts Group Pty. Ltd., a Sydney, Australia-based organization specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. For over 10 years, she has undertaken major studies and consulted to Australian and Global Fortune 500 companies in strategic business and marketing planning, competitive intelligence, and strategic analysis in such industries and markets as aerospace, information technology, waste services, pharmaceuticals, utilities, mining, and manufacturing operations—to just name a few. Babette is Vice President of the Society of Competitive Intelligence Professionals in Australia (SCIP Aust), is a member of the NSW Board of Adult and Community Education, a member of the Competitive Intelligence Review editorial board, and was the first international recipient of the SCIP Fellows Award in 1996.

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BASIC APPROACH

• This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
• Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application.
Presents the most applicable techniques across a broad range of applications in the analysis process.

FEATURES/BENEFITS

Consistent format for each technique—description, background, rationale and implications, advantages, limitations, process, related tools.

Coverage of "classic" as well as more popular contemporary techniques.

FAROUT©—A unique evaluation process for each model identifying ease of, use and practicality.

Designed to be frequently used as a handy comparison and reference source.

Examinations and applications of techniques used in real organizations.

Please see the Prentice Hall Custom Business Web site for the largest
educational database available for the Strategy course.
www.prenhall.com/custombusiness

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2002
• ISBN 10: 0130888524
• ISBN 13: 9780130888525
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 457