In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management -- strategies, processes, partnerships, platforms, software, methodologies, and more. Through practical examples and case studies, Swift demonstrates how to use today's CRM and data warehousing technologies to identify your most profitable customers, find more just like them, and drive unprecedented rates of customer loyalty and profitability. Learn how to build a complete infostructure and Active Data Warehouse to support real-time decision support and marketing -- and discover the key factors associated with a successful CRM deployment. From calculating the economic value of CRM projects to gaining the benefits of profiling without compromising customer privacy, Ronald S. Swift shows how to get the job done -- before your competitors do!
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.
Leverage people, processes, activities, information, and technologies to...
The start-to-finish guide to breakthrough customer relationship management!
In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step by step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management—strategies, processes, partnerships, platforms, software, methodologies, and more. Through proven methods, practical examples, and case studies, you'll discover how to create the customer-centric environment to:
The high-value, loyal customer is the #1 key focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. Ronald S. Swift can show you how to do it-before your competitors do!
"Ron Swift's book is designed to help you tie the loyalty knot with your customers. It has the tools, the framework, and the know-how to deliver customers and profits."
— Martha Rogers, Ph.D.,
Peppers and Rogers Group
and co-author of The One to One Future and One to One B2B
"When your customers know you know them, your business is bound for success. Ron Swift's book provides the tools, the framework, and the know-how to build rock solid CRM and DW strategies to deliver customers and profits. Ron continues his excellence with profound and practical knowledge and advice."
— Bill Inmon,
Father of the Data Warehousing concept,
and author of 30 books on Data Warehousing, Decision Support, and Database Technology
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 8,00 per la spedizione da Francia a Italia
Destinazione, tempi e costiDa: Ammareal, Morangis, Francia
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-291-543
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780130889843. Codice articolo 8445390
Quantità: 1 disponibili
Da: LiLi - La Liberté des Livres, CANEJAN, Francia
Condizione: very good. l'article peut presenter de tres legers signes d'usure. vendeur professionnel; envoi soigne en 24/48h. Codice articolo 2404170004208
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.09. Codice articolo G0130889849I4N00
Quantità: 1 disponibili
Da: Bingo Books 2, Vancouver, WA, U.S.A.
Hardcover. Condizione: Fine. hardback book in fine condition. Codice articolo 25152
Quantità: 1 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Signed Copy . Signed by author on dedication page. (customer relations, data procressingt). Codice articolo SB01N-01163
Quantità: 1 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. (Business, Customer Relations) A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo Q19D-01840
Quantità: 1 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. (customer relations, data processing, marketing) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo SB10D-01551
Quantità: 1 disponibili
Da: DI Barbara Oswald, Wien, Austria
Acquire the most profitable customers, Build customer loyalty.forever, Create services every customer and further more. Hardcover Kein Schutzumschlag Sehr gut. Codice articolo 2386
Quantità: 1 disponibili