Articoli correlati a Cyberbranding: Brand Building in the Digital Economy
Sinossi
Breakenridge, a public relations consultant, describes the use of the Internet to build brands and maintain positive customer relations. She offers advice on developing a vision for the brand, targeting the proper audience, personalizing the approach, and drawing repeat traffic. Marketing basics, audience impact, market research, and online endorsements are emphasized. Case studies tell cybermarketing success stories. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
DEIRDRE BREAKENRIDGE is Executive Vice President of PFS New Media, based in Totowa, NJ, a marketing and public relations company whose clients have included Chubb, Microsoft, Emerson Electric, AT&T, Lucent Technologies, BMW, and the American Cancer Society. Previously President and Founder of the New Jersey-based Breakenridge Group, she has extensive experience in public relations, marketing, and communications. She is a frequent speaker on Internet marketing and branding topics.
Product Description
Book by Breakenridge Deirdre
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Risultati della ricerca per Cyberbranding: Brand Building in the Digital Economy
Foto dell'editore
Cyberbranding: Brand Building in the Digital Economy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0130897108
ISBN 13: 9780130897107
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780130897107. Codice articolo 8724346
Quantità: 1 disponibili
Foto dell'editore
Cyberbranding: Brand Building in the Digital Economy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0130897108
ISBN 13: 9780130897107
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780130897107. Codice articolo 9533732
Quantità: 1 disponibili
Foto dell'editore
Cyberbranding: Brand Building in the Digital Economy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0130897108
ISBN 13: 9780130897107
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780130897107. Codice articolo 8724345
Quantità: 1 disponibili
Foto dell'editore
Cyberbranding: Brand Building in the Digital Economy
Editore:
Old Tappan, New Jersey, U.S.A.: Pearson P T R, 2001
ISBN 10: 0130897108
ISBN 13: 9780130897107
Antico o usato
Rilegato
Da: Bingo Used Books, Vancouver, WA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. hardback in fine condition with fine dust jacket. Codice articolo 116100
Quantità: 1 disponibili