User-Centered Design: An Integrated Approach will help you optimize your customers' total experience with any technology product or service - from purchase and installation through support, upgrades, and beyond. Karel Vredenburg, Scott Isensee, and Carol Righi, the field's leading experts, present methods, techniques, case studies, and CD-ROM-based tools for introducing, deploying, and optimizing UCD to make products that are simpler, more elegant, more powerful, and more profitable.
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THE AUTHORS have used this book's techniques to design everything from mainframe computers to the Olympics Web site.
KAREL VREDENBURG, Architect and Corporate Champion for User-Centered Design at IBM, led the creation of the integrated version of UCD presented in this book.
SCOTT ISENSEE, user interface architect at BMC Software, is a former senior member of IBM's user interface architecture group. He holds 42 U.S. patents, and is co-author of The Art of Rapid Prototyping.
CAROL RIGHI, President of Righi Interface Engineering, Inc., has worked in HCI since 1984 and specializes in user-interface design and design education.
The authors run a popular workshop series titled Practical UCD: How to Introduce, Deploy, and Optimize User-Centered Design.
The start-to-finish guide to User-Centered Design!
It's this simple: User-Centered Design: An Integrated Approach will help you build products that customers will love—and buy!
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