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For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.
This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina
The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:
- A completely new chapter devoted to technology.
- Seven new case studies, including:
- The Augusta National Golf Club: Membership for Women or Staying the Course?
- The Soul of Dell: The Value of Corporate Philosophy Statements.
- Arthur Andersen LLP: An Accounting Firm in Crisis.
- Vitruvius Sportswear, Inc.: A Question of Online Privacy.
- Cerner Corporation: A Stinging Office Memo Boomerangs.
- Hershey Foods, Inc.: It's Time to Kiss and Make Up.
- Bayer AG: Anthrax and Cipro.
- New examples, illustrations, and topic discussions in every chapter.
- Newly revised material to reflect changes in business and society since 9/11.
- Updated classroom questions and discussion points in every chapter.
- New writing and speaking assignment in each chapter.
- Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."
Product Description
Book by ORourke James S
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Management Communication, Second Edition
Editore:
Pearson College Div, 2003
ISBN 10: 013101644X
ISBN 13: 9780131016446
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Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
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hardcover. Condizione: Very Good. Subsequent. Used - Very Good. Codice articolo 3-SSS-4-0110
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EUR 28,34
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Management Communication (2nd Edition)
Da: unifachbuch e.K., Köln, NRW, Germania
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Hardcover. Condizione: Neu. Neu -For upper-level undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.rnAs business goes global and begins to move at e-speed, how will management communication change for students of business This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media. A thoroughly up-to-date approach to business writing and speaking makes this the one text to have for advanced and graduate-level instruction. More than two dozen original case studies and role-playing exercises bring realism and relevance to classroom discussion and learning assessment. 384 pp. Englisch. Codice articolo INF1000002867
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Management Communication : A Case - Analysis Approach
Da: Buchpark, Trebbin, Germania
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 384 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Codice articolo 1511612/202
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EUR 9,75
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Spedito da Germania a U.S.A.
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