Articoli correlati a Management Communication: A Case-Analysis Approach
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For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication. This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:
- A completely new chapter devoted to technology.
- Seven new case studies, including:
- The Augusta National Golf Club: Membership for Women or Staying the Course?
- The Soul of Dell: The Value of Corporate Philosophy Statements.
- Arthur Andersen LLP: An Accounting Firm in Crisis.
- Vitruvius Sportswear, Inc.: A Question of Online Privacy.
- Cerner Corporation: A Stinging Office Memo Boomerangs.
- Hershey Foods, Inc.: It's Time to Kiss and Make Up.
- Bayer AG: Anthrax and Cipro.
- New examples, illustrations, and topic discussions in every chapter.
- Newly revised material to reflect changes in business and society since 9/11.
- Updated classroom questions and discussion points in every chapter.
- New writing and speaking assignment in each chapter.
- Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."
Product Description
Book by ORourke James S
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione2003
- ISBN 10 013101644X
- ISBN 13 9780131016446
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine384
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Management Communication, Second Edition
Editore:
Pearson College Div, 2003
ISBN 10: 013101644X
ISBN 13: 9780131016446
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Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_371049327
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Management Communication, Second Edition
Editore:
Pearson College Div, 2003
ISBN 10: 013101644X
ISBN 13: 9780131016446
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Rilegato
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
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hardcover. Condizione: Very Good. Subsequent. Used - Very Good. Codice articolo 3-SSS-4-0110
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Management Communication
Da: Bookbot, Prague, Repubblica Ceca
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Hardcover. Condizione: As New. Codice articolo 54e0fbd9-97c6-4a95-95e3-1409aecb6f6f
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Management Communication: A Case-Analysis Approach O'Rourke, James S.
Editore:
Pearson College Div, 2003
ISBN 10: 013101644X
ISBN 13: 9780131016446
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Da: Librairie Parrêsia, Figeac, Francia
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Hardcover. Condizione: Collectible; Good. Pearson, Second Edition, 2004, in-8 cartonnage éditeur, 384 pages. Couverture solide en bel état. Intérieur frais. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l?intérieur de l?ouvrage. [BT19]. Codice articolo 1212SDFZKMB
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Management Communication (2nd Edition)
Da: unifachbuch e.K., Köln, NRW, Germania
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Hardcover. Condizione: Neu. Neu -For upper-level undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.rnAs business goes global and begins to move at e-speed, how will management communication change for students of business This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media. A thoroughly up-to-date approach to business writing and speaking makes this the one text to have for advanced and graduate-level instruction. More than two dozen original case studies and role-playing exercises bring realism and relevance to classroom discussion and learning assessment. 384 pp. Englisch. Codice articolo INF1000002867
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