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Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy.
Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions ― and thus improving the long-term profitability of specific brand strategies. Finely-focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00131201158-G
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Strategic Brand Management: Building, Measuring, and Managing Brand Equity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780131201156
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Editore:
Pearson 10/11/1997, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780131201156
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Editore:
Brand: Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Rilegato
Da: Buchpark, Trebbin, Germania
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Condizione: Gut. Zustand: Gut | Seiten: 784 | Sprache: Englisch | Produktart: Bücher. Codice articolo 41488320/203
Quantità: 3 disponibili
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
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Condizione: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Codice articolo 9780131201156-3
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001607685
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR006648879
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I4N00
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I4N01
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Da: More Than Words, Waltham, MA, U.S.A.
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Condizione: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-Y-1a-01894
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