Articoli correlati a Strategic Brand Management: Building, Measuring, and...
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Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Finely-focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
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Book by Keller Kevin Lane
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- EditorePearson
- Data di pubblicazione1997
- ISBN 10 0131201158
- ISBN 13 9780131201156
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine784
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EUR 6,18 per la spedizione in U.S.A.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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hardcover. Condizione: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. Codice articolo 4BQWN8004HOK_ns
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00081658793
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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hardcover. Condizione: Good. The cover has visible markings and wear. There may be stickers or sticker residue on the cover. The pages are Like New! This is an ex library book, stickers and markings accordingly. Fast Shipping - Safe and Secure Bubble Mailer! 100% of proceeds go directly to FITRAH for our program empowering vulnerable youth in our community. Codice articolo 4YRWOB0000GU
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Strategic Brand Management
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I2N00
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Strategic Brand Management
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I4N00
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I4N00
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Strategic Brand Management
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Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Codice articolo G0131201158I4N10
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Condizione: Acceptable. This is a former library book with stickers, inserts and markings. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission! Codice articolo 0KVOFY00KX6M_ns
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