The Complete Typographer starts by tracing the evolution of the printed word, from Gutenberg and the advent of movable type through to the new digital typography of the 21st century. It then moves on to the actual business of working with type, introducing the terminology of typeface design, the fundamentals of page layout, and aspects of display typography and new media typography. The final, main section of the book is a directory of typefaces, organized into 14 categories based on historical origins and visual characteristics. Each category features an overview of the type's evolution and characteristics; inspirational examples of the type in action; detailed examination of key fonts within the group, including full alphabets and sample text settings; and listings of other typefaces within the category.
This new edition of the classic typography textbook has been brought completely up to date to include all the latest developments in computer technology. It offers an appealing and informative introduction to the subject of type that will be invaluable for the interested non-specialist or novice as well as for design students of all levels.
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Will Hill is senior lecturer in Graphic Design at Cambridge School of Art/APU, England, and is course director for the MA in Typographic Design and BA in Typography.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Da: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condizione: Good. This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past--this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication. Codice articolo CIN0131344455G
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