Articoli correlati a Principles of Marketing: Eleventh Edition
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For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experiences (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).
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Book by Kotler Philip Armstrong Gary
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Principles of Marketing: Unite
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Principles of Marketing: Unite
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00088846984
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Principles of Marketing (Principles of Marketing)
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Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0131469185I5N00
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0131469185I3N00
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0131469185I3N00
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0131469185I3N00
Quantità: 2 disponibili
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0131469185I3N00
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Principles of Marketing: United States Edition
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Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002652324
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Principles of Marketing (Principles of Marketing)
ISBN 10: 0131469185
ISBN 13: 9780131469181
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hardcover. Condizione: Very Good. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10817980
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Principles of Marketing
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Hardcover. Condizione: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780131469181
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