Articoli correlati a Principles of Marketing: Eleventh Edition
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For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experiences (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).
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Book by Kotler Philip Armstrong Gary
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione2005
- ISBN 10 0131469185
- ISBN 13 9780131469181
- RilegaturaCopertina rigida
- Numero di pagine768
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Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
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EUR 13,52
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Principles of Marketing: United States Edition
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Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002652324
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Principles of Marketing: United States Edition
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR004386498
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Principles of Marketing
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Hardcover. Condizione: USED_GOOD. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.6. Codice articolo G0131469185I3N00
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Principles of Marketing (Principles of Marketing)
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Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Condizione: USED_GOOD. Used - Good. Codice articolo HA10-000057
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hardcover. Condizione: Very Good. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10817980
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Principles of Marketing: United States Edition
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Pearson 01/02/2005, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780131469181
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. 11th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo I10A-00981
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Principles of Marketing (Principles of Marketing)
Editore:
Pearson College Div, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. 11th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo N23O-01484
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Principles of Marketing: United States Edition
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Hardcover. Condizione: Très bon. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2006. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo D-216-204
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Foto dell'editore
Principles of Marketing: United States Edition
Editore:
Pearson 01/02/2005, 2005
ISBN 10: 0131469185
ISBN 13: 9780131469181
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780131469181
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