Essentials Of Strategic Management: United States Edition - Brossura

Hunger, J. David; Wheelen, Thomas L.

 
9780131485235: Essentials Of Strategic Management: United States Edition

Sinossi

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.

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Product Description

Book by Hunger J David Wheelen Thomas L

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Altre edizioni note dello stesso titolo

9788120325111: Essentials of Strategic Management (4th Edition)

Edizione in evidenza

ISBN 10:  8120325117 ISBN 13:  9788120325111
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