Essentials Of Strategic Management: United States Edition - Brossura

Hunger, J. David; Wheelen, Thomas L.

 
9780131485235: Essentials Of Strategic Management: United States Edition

Sinossi

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Hunger J David Wheelen Thomas L

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780135041086: Essentials of Strategic Management.: 4rth Edition

Edizione in evidenza

ISBN 10:  0135041082 ISBN 13:  9780135041086
Casa editrice: Pearson, 2008
Brossura