Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
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Tony Davila is a faculty member of Stanford's Graduate School of Business. Building on his doctoral work at the Harvard Business School, he works with both large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. He has been published in Harvard Business Review, Research Policy, and other leading journals.
Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University's Jones Graduate School of Management. He has been a senior consultant to leading corporations and governments for over twenty-five years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Epstein has also served as a professor at Stanford Business School and INSEAD.
Robert Shelton is managing director of Navigant Consulting's Innovation practice. His client list is a "who's who" of innovative Fortune 500s, including leaders in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. Shelton has served as vice president and managing director with Arthur D. Little and as managing director of the Technology and Innovation Management practice at SRI International (formerly Stanford Research Institute). His work has been referenced in media ranging from The Wall Street Journal to CNN Financial News.
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Condizione: Como nuevo. : Este libro presenta un proceso formal de innovación probado en HP, Microsoft y Toyota, para ayudar a los gerentes a impulsar el crecimiento de los ingresos y las ganancias a partir de la innovación. Los autores se han basado en su experiencia en consultoría de innovación, así como en la revisión más exhaustiva de la investigación sobre innovación jamás realizada. Mostrarán qué funciona, qué no y cómo utilizar las herramientas de gestión para aumentar drásticamente el rendimiento de las inversiones en innovación. Aprenda a definir la estrategia correcta para una innovación eficaz, cómo estructurar una organización para que innove mejor, cómo implementar sistemas de gestión para evaluar la innovación en curso, cómo incentivar a los equipos para que cumplan y mucho más. Este libro ofrece la primera guía autorizada para utilizar métricas en cada paso del proceso de innovación, desde la creación y selección de ideas hasta la creación de prototipos y la comercialización. EAN: 9780131497863 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Making Innovation Work Autor: Tony Davila| Marc J. Epstein| Robert Shelton Editorial: Financial TImes Prentice Hall Idioma: en Páginas: 334 Formato: tapa dura. Codice articolo Happ-2024-10-03-ba9a0eb6
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Paperback. Condizione: Very Good. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll showwhat works, what doesn't, and how to usemanagement tools to dramatically increase the payoff frominnovation investments.Learn how to define the right strategy effective innovation; how to structurean organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002909675
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