Service Operations Management: Strategy, Design and Delivery - Brossura

Hope, Christine

 
9780131499157: Service Operations Management: Strategy, Design and Delivery

Sinossi

A complete guide to the strategy, design and delivery of services in today's highly competitive business environment. Presents the ideas and concepts necessary to understand and manage operations in service environments. The book is organized around three main elements of service management: strategy, design and delivery. It explains the strategic importance of services, as well as their relationship to other functions of the organization, such as marketing and human resource management. It also presents several tools and techniques to help managers improve service processes, streamline delivery, and enhance decision making. All operations and service managers.

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Product Description

Book by Hope Chris Muhlemann Alan

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