Basic Marketing Research Using Microsoft Excel Data Analysis: Using Microsoft Excel Data Analysis: United States Edition - Brossura

Burns, Alvin C.; Bush, Ronald F.

Brossura

ISBN 10: 0131519514 ISBN 13: 9780131519510

Casa editrice: Pearson College Div, 2004

Riassunto

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis.  This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

Su questo libro

Product Description

Book by Burns Alvin C Bush Ronald F

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0131519514
• ISBN 13: 9780131519510
• Rilegatura: Copertina flessibile
• Numero di pagine: 506
• Contatto del produttore: non disponibile
• Persona responsabile: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italia