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This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
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Book by Hooley Graham J Saunders John
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Competitive Positioning: The Key to Market Success
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780131555990. Codice articolo 9177521
Quantità: 1 disponibili
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Competitive Positioning
Editore:
Prentice Hall, New York, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antico o usato
Trade Paperback
Da: Clement Burston Books, Bowness on Windermere, Regno Unito
Valutazione del venditore 4 su 5 stelle
Trade Paperback. Condizione: Good. former owner's name inside,260 pages. Codice articolo 018081
Quantità: 1 disponibili
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Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Editore:
Prentice-Hall 01.05.1993., 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antico o usato
Brossura
Da: NEPO UG, Rüsselsheim am Main, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469 23,4 x 17,5 x 2,0 cm, Taschenbuch. Codice articolo 334441
Quantità: 1 disponibili
Foto dell'editore
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Editore:
Prentice-Hall 01.05.1993, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antico o usato
Brossura
Da: Sigrun Wuertele buchgenie_de, Altenburg, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Sehr gut - gebraucht. Taschenbuch 272 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993-05-01 272 S. , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Hooley, Graham J. Codice articolo BU248660
Quantità: 1 disponibili
Foto dell'editore
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Da: Sigrun Wuertele buchgenie_de, Altenburg, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993 , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Graham J. Hooley, John Saunders. Codice articolo BU322108
Quantità: 1 disponibili
Foto dell'editore
Competitive Positioning : The Key to Marketing Strategy
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP37770383
Quantità: 1 disponibili
Foto dell'editore
Competitive Positioning: The Key to Market Success
Editore:
Pearson Education Limited, United Kingdom, Harlow, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003807389
Quantità: 3 disponibili
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Competitive Positioning: The Key to Marketing Strategy
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_362431169
Quantità: 1 disponibili