Sinossi
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.
Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.
It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context.
It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
Advertising Principles and Effective IMC Practice
Editore:
Prentice Hall Singapore, 2007
ISBN 10: 0131676601
ISBN 13: 9780131676602
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Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-005-02237
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EUR 229,00
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EUR 12,15
Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Advertising Principles and Effective IMC Practice
Editore:
Prentice Hall Singapore 0, 2007
ISBN 10: 0131676601
ISBN 13: 9780131676602
Antico o usato
paperback
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Codice articolo ERICA82901316766013
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EUR 530,41
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EUR 28,55
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili