Consumer Behavior in Fashion - Rilegato

Solomon, Michael R.; Rabolt, Nancy J.

Rilegato

ISBN 10: 0131714740 ISBN 13: 9780131714748

Casa editrice: Pearson College Div, 2008

Riassunto

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience.Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

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Product Description

For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0131714740
• ISBN 13: 9780131714748
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 580
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia