Using Mis - Brossura

Kroenke, David M.

Brossura

ISBN 10: 0131750216 ISBN 13: 9780131750210

Casa editrice: Prentice Hall, 2007

Riassunto

For undergraduate Introductory Management Information Systems courses

This engaging introduction to how people use IS to solve business problems explains why MIS is the most important course in the business school by showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Included are three unique Guides per chapter focusing on the themes of ethics, security, and other timely topics; plus a number of illustrative cases, exercises, projects, and other aids to ensure that students connect the knowledge in the text to everyday life. With a new edition now publishing each year,Using MIS, 4e, contains fresh, new, and current material to help keep your students up to date.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Personalize learning with MyMISLab—the online homework, tutorial, and assessment program that fosters learning within and beyond the classroom.
• Focus on important themes of ethics, security, and other timely topics through text’s Guides, designed to help students improve their skills as future business professionals.
• Connect classroom knowledge to everyday life with illustrative cases and a number of exercises and other interactive features.

Note: You are purchasing a standalone product; MyMISLab does not come packaged with this content. If you would like to purchase both the physical text and MyMISLab search for ISBN-10: 0133806898/ISBN-13: 9780133806892. That package includes ISBN-10: 0133546438/ISBN-13: 9780133546439 and ISBN-10: 0133548511/ISBN-13: 9780133548518.

MyMISLabis not a self-paced technology and should only be purchased when required by an instructor.

Su questo libro

Dalla quarta di copertina:

David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.

He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year.

 

In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations.

 

His text Database Processing was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic Business Computer Systems, (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren. 

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2007
• ISBN 10: 0131750216
• ISBN 13: 9780131750210
• Rilegatura: Copertina flessibile
• Numero di pagine: 395